Privacy Policy
Last updated 27 September 2026
Lost on Purpose (Walk Roulette) is built to work without knowing who you are. There are no accounts, no ads, no analytics and no third-party SDKs in the app. This policy covers the iPhone app and this website.
The app
We don't collect any data from the app. Everything it creates stays on your device:
- Location. While a walk is running, the app uses your location to draw your route and measure distance. The route is saved in your walk diary on your iPhone and is never sent to us or anyone else.
- Camera and photos. Some missions ask for a photo. Photos you take or pick are stored with the walk on your iPhone. The app only saves to your photo library when you ask it to.
- Walk diary, favourites and feedback. Your walks, favourite missions, mission ratings and settings are stored on your iPhone. Deleting the app deletes them.
- Sharing. When you share a walk card, you choose where it goes using the iOS share sheet. We don't see what you share.
Purchases
Lost on Purpose Plus is sold through Apple's App Store. Apple processes the payment; we never see your name, Apple ID or payment details. The app checks whether you have Plus on the device using StoreKit. Apple's own handling of purchases is covered by Apple's Privacy Policy, and subscriptions can be managed or cancelled in your iPhone's Settings.
This website
The website sets no cookies and uses no third-party trackers. To see which parts of the demo people use, it counts anonymous events (for example "spin" or "mission done") as a daily total per event name. No IP address, device identifier or anything else that could identify you is stored with those counts. Our hosting provider, Cloudflare, processes standard request logs to deliver and protect the site.
Children
The app doesn't collect personal information from anyone, including children under 13.
Changes
If this policy changes, we'll update this page and the date at the top.
Contact
Questions about privacy? See the support page for how to reach us.